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  • Full Time
  • Innisfil
  • December 31, 2022


Role Summary
The primary focus of the Content Marketing Specialist is to produce content for distribution across
Friday Harbour Resort’s marketing channels to drive traffic, brand awareness, engagement, and
generate leads that contribute to revenue across our amenities. The Content Specialist will research
content and consumer trends, develop content strategies, and create content for a variety of businesses
in both print and digital media. This position works closely with design and marketing teams to ensure
that the content is engaging and consistent across all media platforms.

● Working with the Marketing Director and within approved budget parameters, develop and execute a marketing plan targeted to specific market segments and seasons
● Oversee the development and execution of a marketing plan to inform homeowners and members of key resort information, to foster and maintain a sense of belonging within the community
● Oversee media contacts and host visits for individuals and groups
● Ensure consistent and cohesive branding that speaks to the community at large
● Create and develop initiatives and plans to position Friday Harbour as the premier Resort in North America
● Independently or through a third-party service provider, design, develop and execute media plans using various collaterals to ensure maximum return on investment
● Assist with developing and editing written materials, including promotional materials, media releases, email communications, website copy and social media postings
● Responsible for the development and execution of special event messaging and promoting on public websites and social media platforms to build brand awareness, loyalty and attract the local community
● Manage and maintain social media strategy both reactive and pro-active, across all channels, including, but not limited to, Facebook, Instagram, Twitter and LinkedIn
● Responsible for assisting in responding to social media postings
● Responsible for overall marketing to homeowners, members, guests and the public at large through website, internal campaigns and action plans for relevant departments
● Initiate research, development and implementation of new marketing programs, including social media, internet marketing, direct mail, advertisements, sales tools and other initiatives
● Analyze market trends to determine feasibility and profitability of new or existing offerings and make recommendations
● Develop and promote branding initiatives consistent with business goals and objectives
● Ensure all products, services and other offerings conform to brand identity and conduct ongoing brand management
Friday Harbour Resort Holdings Inc. Confidential and Proprietary Information 2
● Together with marketing and communications team, produce marketing collateral in accordance with brand message
● Prepare and deliver reports on the status of all marketing programs
● Communicate and negotiate with promotional partners as needed for joint marketing activities
● Monitor, evaluate and report on competitor activities and propose recommendations based on opportunities discovered
● Disseminate awareness of new marketing initiatives to all employees
● Compliance with all safety regulations of assigned tasks, and ensure a clean and safe working environment with active participation in the health and safety program
● Adhere to all environmental policies and programs as required
● Other duties as assigned

• Bachelor’s degree in literature, journalism, marketing, communications, or similar
• A minimum of three years of experience in content creation, marketing, communications, or
similar. University co-op experience will be considered
• A portfolio of published work
• Familiarity with content management systems such as WordPress CMS and social media
management tools such as Hootsuite
• Experience with Google Analytics
• Excellent organization skills and strong attention to detail
• Good knowledge of content and layout design tools such as Canva and InDesign
• Excellent computer skills, including MS Office (Word, Powerpoint, Outlook)
• In-depth knowledge of various content platforms such as social media, website, blogs, and print
• Strong understanding of content practices such as SEO and SMO
• Superior written communication skills
• Photography/videography and editing are considered an asset
• The ability to keep abreast of content and consumer trends and advancements in technology

How to apply:

Via Agilec -


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