You might be used to hearing that it’s an “employer’s market” right now – with an abundance of people looking for work, employers are considered to have the upper hand and more opportunity to find the best staff.  And yet, employers are still struggling to find staff they want to hire and are struggling to keep the staff they have. Attracting the right staff for your company and keeping them can all be addressed with a few key changes.


Employees are more likely to stay in the long term if they believe in your company and what you’re trying to achieve. Create a clear brand for your company and make sure new employees become engaged with that concept.  If your staff doesn’t see or understand your vision, you’re less likely to accomplish your goals and more likely to have a poisonous workplace.  So many successful employees come down to fit, and many on-the-job tasks can be fulfilled with training you provide.


People define their workplace based on how much they “love” working there, which usually means what office morale is like. If someone enjoys coming to work every day, they won’t look elsewhere. If you have a negative staff, address the issue right away. You don’t want them affecting the opinion of other staff, and negativity will lead to a decrease in productivity.  When negativity becomes widespread, you’re bound to see turnover.


Something small can grow into a big issue if you leave it too long. Whether with new staff or seasoned employees, it’s your responsibility as the employer to address on-the-job issues that may affect their performance later. Be clear about your standards so you can definitively say if there is a production problem, and provide evidence-based feedback with an opportunity for your staff to problem solve with you so that improvement can be made.

Keep an eye for more strategies in our last installment of ATTRACTING THE RIGHT STAFF AND KEEPING THEM – EMPLOYER’S SERIES!  See the last installment of Attracting the right staff and keeping them here!

Casey Kidd | Employer Liaison | Agilec


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